 |
| Bodies (2009) by Kyla Art |
If you’re looking to try selling art online independently here are some tips that will help you get started and hopefully help you to continue to successfully sell your art online.
There are a number of techniques you need to be aware of in order for your art to be found on the internet and to encourage people to buy from you time and time again. There is even the potential to turn your customers into collectors if you are able to market your art well online.
The first place to start is to decide whether you want to try to sell through your own website or through an online auction site like eBay or etsy. There are advantages and disadvantages to both methods, however, I personally recommend setting up your own art website to start selling art online. This is because you will have more flexibility with the content of your website and how your art will be presented.
For many artists this initially won’t be a viable option. The advantages of using a third party auction site is that your work will gain immediate exposure through the catalog and will mean potential customers will find your art online much more easily. This is a great option to start with and when you find you’re easily selling art online, it would be a good time to start looking into developing your own artist site.
Another reason I recommend developing your own art website for selling art online, is that it will be much easier to establish ways to collect the details of people who visit your site. You can offer for them to sign up to a quarterly newsletter. You can then use the newsletter to promote any new collections or pieces you have made available. This is a great method for getting return visitors to your art website as well as enabling you to create collectors of your art.
Selling art online is also about more than establishing and maintaining an art website and an email list. You also need to be able to make your art website more visible on the internet. This is done by associating related keywords to your website to ensure your art website comes up in search engines when people are looking to buy your type of art.
Promoting your art website to increase your ability to continue selling art online is not an overnight process. You need to be committed to continually maintaining and promoting your art website so that it is kept current and maintains a high listing in the search engines. A great way to help you do this is by using social media tools like twitter, facebook and youtube to promote your art and to increase the status of your art website.
The rewards for setting up your own art website for selling art online can immensely outweigh the work involved in establishing your site. It is quite clear that in order to be able to successfully continue selling art online you need to be committed and smart with your online marketing work.
No comments:
Post a Comment