Thursday, February 3, 2011

How to Sell Artwork Online


As artists our motivations and intentions in our art may differ. Some produce art for its therapeutic value. Others cannot help but pursue art as it is a passion. For others, producing and selling their artwork is the ultimate pursuit in establishing their career.

If you want to share your artwork with others, and make a living through your passion, it is important to understand the many factors that will help you to understand how to sell your artwork.

One of the easiest and most affordable methods is to sell artwork online. Taking your artwork online can mean greater exposure of your work, and lower commission fees, if any. It is a much easier process to get your artwork online, than it is to get your artwork into galleries. When you begin to sell artwork online, you remain in complete control of how your artwork is presented and the prices the pieces sell for.

There are a number of approaches you can take to sell artwork online. There are already established auction and sales sites like eBay and etsy. You may even come across local websites set up to promote and sell the work of local artists. Alternatively, you could set up your own artist website to solely promote and sell your artwork.

As a brief overview, here are a few ideas to consider on how to sell artwork online:

  • If you are a new artist, seek out local artists or other artists online who have has success selling artwork online.
  • Check out local galleries and exhibitions to see the types of artworks on display. This will give you some insight into the types of art that art popular and selling currently.
  • A viable method of promoting your online artwork sales site is to present your work locally with obvious reference to your sales site. Popular local places to display works include coffee houses and wine shops.
  • If you are setting up your own website to sell artwork online, it is important to pay close attention to keywords related to your site. Also note how your website is ranked in search engine results for your chosen keywords.
  • In order to maximize the functionality and accessibility of your artist website, it may be viable to engage a website designer. Have them set up a template to which you can easily add in your images and descriptions. Some designers may also be able to put in place a checkout method to make it easier to sell artwork online.
  • Promote your artist website online. Some of the best methods for promoting your art is though social media sites like Facebook and Twitter, Here you can keep people up to date with what you are working on and when new artworks are available for sale.

In order to ensure success in your pursuit to sell artwork online, it is important that you educate yourself by learning as much as you can about the methods of selling online. You will not necessarily need to have any technical knowledge in order to establish and run your own artist website. Website maintenance can be as simple as using word processing software!

To find out more on how you can sell artwork online to support your artist career check out http://sell-artwork-online.com