For the majority of artists, there is nothing more rewarding than creating your art and sharing those creations with buyers and collectors. But how can you, as an artist, make a living selling art online?
Abstract art is a modernist movement and carries with it many major modern artist names like Wassily Kandinsky and Piet Mondrian. For many artists, enthusiasts, collectors and critics abstract art is just as often hated, as it is loved.
Emerging contemporary artists basing their work in the pure abstract style, may quite often find themselves trying to justify their work to potential buyers. Selling art online will, however, give you the best opportunities to concisely describe and discuss your abstract works with potential buyers and collectors.
What many may fail to realize about abstract art is the emotional and subconscious premise of the art. To quote the grandfather of the movement, Wassily Kandinsky, “abstraction allows man to see with his mind what he cannot physically see with his eyes.”
Based on this, truly effective abstract art should invoke an emotional response aiming to convey to viewers another point of view. In this sense, it is also important to note that selling art online can present additional hurdles for the abstract artists. As the visual aspect of abstract art is central it is very important to ensure your works are presented as clearly and closely as possible to their real-life appearance.
In order to successfully be selling art online, you also need to be aware of how potential buyers browse the Internet. The biggest influence here are the keywords you have related to your site where you will be selling art online. Naturally “Abstract Art” would be a very important keyword, however, it will also help to consider other keywords that will help to set your website apart.
These additional keywords could include things like your nationality, the mediums and techniques you use in your art as well as colours. For success selling art online your keywords could include, “Australian Artist”, “Acrylic” “Original Art”, “Canvas Art” and so on. The next part to ensure you start selling art online is to embed these keywords into your website. This can be easily done by adding them to the meta tags of your websites html code.
However, in order to ensure your webpage comes up when potential buyers use search engines, is to use these keywords in the content of your pages as well. This is an extremely important point for selling art online. Art sales websites are largely image laiden, which means you need to include your particular keywords as alt text for your images. In order to increase your ranking, it will also help to use your targeted keywords in the descriptions of your artworks.
Optimising your artist website and Internet sales page to appeal to potential buyers is the best way to guarantee your success in selling art online. As an independent emerging artist utilising the Internet and creating your own website is one of the easiest and most effective ways to start out as a self-employed artist.
For more information and resources for selling art online a great place to start is http://sellingartonline.info
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