Many independent artists already successfully sell artwork online. You don’t need to sign up with an art gallery if you are simply looking for a way to sell your art. This way when you sell artwork online, you get to keep 100% of the profits, no more profit sharing with sales people. You do 100% of the work, and receive 100% of the rewards!
So what do you need to do in order to successfully sell artwork online and join the ranks of the many other artists who are already established in the online sales world?
Ensure your art is unique and remarkable art!
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| Integrity by Kyla Art (2010) |
If there is one way to ensure your art website links will spread like wildfire is by ensuring your art will be noticed and shared among the online community. People will likely not talk about your work if your art is not uniquely remarkable making it more difficult to sell artwork online.
You will know if your work is unique enough to be noticed and marketed successfully online. If you are already receiving comments saying how wonderful and unique your work is then go ahead and start marketing to sell your artwork online! Find your ultimate sales point, whether it is your technique or subject, and maximize on it online.
Follow a well thought out and detailed online marketing plan
You need a road map to ensure you reach your targeted destination. In terms of being able to sell artwork online, you need to have a marketing plan to follow to ensure you reach your destination—to sell artwork online. There is an almost limitless amount of information available to help you market and sell artwork online. I
If you’re serious about learning to sell artwork online, you also need to be committed to learning the methods of marketing online. There are a number of free tools available to you including social media marketing through sites like twitter and facebook. A successful online marketing plan will also include blogging sites as well as search engine optimisation (SEO).
Develop your own art website
This doesn’t need to be done immediately as you can also use auction or third party sites like eBay and etsy to sell artwork online. However, it can be a very powerful tool to help you successfully sell artwork online and establish a more dominant online presence.
They key to a successful art website is a simple easy to navigate template. It can be very tempting to use distracting and unnecessary designs like bright colors and animations on your website, but will detract from your artwork and the professionalism of the site. When design your art website make sure you stick to sleek professional designs and also avoid flash sites as these usually aren’t very compatible with SEO techniques.
Generate an email list of your website visitors
One of the most valuable techniques of internet marketing to sell artwork online is by generating an email list from your website visitors. This way you will be able to stay in direct contact with your customers and fans and encourage repeat patronage to your art website.
There are a number of ways you can generate an email list from your art website. The most common and often most successful is having people sign up for a regular newsletter which can be sent out as frequently or infrequently as you prefer. The email list can then be used to promote any new items you’ve added to your gallery or any promotions you may be running to sell artwork online quickly. This is a great tool to help you control when you make more sales and to drive more traffic to your website at specific times.
So as you can see there are a number of methods and techniques you can implement to ensure you are able to sell artwork online how and when you’d like. These points are just basic overviews to give you a brief insight into what you need to do to successfully sell artwork online and how you can do it time and again.
For more information, tips and strategies to sell artwork online check out this online resource put together especially for independent artists http://sell-artwork-online.com
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