Why Sell Artwork Online – Is It Worthwhile in This Economy?

For some reason we all assume that as money gets tighter people are less likely to splurge on discretionary items like art – so why would you waste your time trying to sell artwork online? People will always buy art and it is exactly this kind of thinking that stops most artists from successfully selling their art.

Lotus Hands by Kyla Art (2009)

In general people like to have their creature comforts, granted when money is limited we do try to make do with less. This means that for many artists there is still a very reasonable opportunity to sell artwork online, that is if you’re looking to sell your art at the lower end of the market.

So what is it that sets artist apart in their ability to sell artwork online? When researching artists’ websites and art sales sites it can become quite obvious. Artists who continuously pursue sales online will undoubtedly be more successful than those who set up a one-page portfolio site with images and prices and sit back and wait for the sales. You should treat your artworks online presence much like you would if you were working on your own gallery space.

When you set out to sell artwork online, here are a few key things to consider:

• Are you making it as easy as possible for customers to purchase your work? Providing a shopping cart checkout method or a simple one-click purchase option can significantly increase your selling potential online.
• Is your site easy to find online? It’s hard to attract customers to a website that’s virtually invisible online. Make sure that you use a good amount of text describing your artwork and keywords that relate to your work to make your site more visible in search engines.
• How are you promoting your site? Social media pages like twitter, facebook and myspace can be very powerful tools to help promote your site online.
• How are you keeping in touch with your customers and fans? The best way to ensure you make repeat sales online and develop avid collectors is by staying in touch with the people who like your work. Regular newsletters or email sign ups is a great way to keep people coming back to your site.

So the answer to the initial question is that it can be very worthwhile to try and sell artwork online. No matter what state the economy may be in, you can successfully sell artwork online. As long as you stick to some good solid marketing techniques, you’re able to promote maintain your art website to a high standard – keeping it fresh and interesting – and regularly communicate with your customers there’s no reason you won’t be able to sell artwork online.

Choosing to sell artwork online will enable you to reach an almost unlimited number of potential buyers with minimal costs. For many artists, the choice sell artwork online has enabled them to establish a consistent and meaningful artist career, one that may not have been possible working solely in the ‘bricks and mortar’ world.

To find out more on how to sell artwork online and for more tips and artist advice go to http://sell-artwork-online.com